SEO Melbourne

Our SEO philosophy at Smashing Digital is driven by several important goals: high-quality, targeted traffic, Google update-resilient SEO campaigns, and long-term conversions. We strive to deliver SEO services that produce results even after our working relationship has reached conclusion.

How do we achieve this?

After the initial audit, we take a look at the relevant components of an effective SEO Melbourne campaign. These include your existing website and the nature of your business; your competitors and how they are performing online; and finally your users and how they navigate your site. Our practice is to ask smart questions that give us a better vantage point in terms of understanding your business and target market.

This also allows us to plan a campaign that lasts for years, regardless of which update Google rolls out in the coming months or years. Regardless of your need for a more global campaign or even just small business SEO Melbourne, we can always work out a long-term solution for you.

Because SEO is a combination of both on-page optimisation and off-page improvements, it makes your site more accessible to search engines (for ranking purposes) and search engine users (for purposes of conversion). A few of the components of effective Melbourne SEO are relevant content, fast page loading speeds, optimised images, and local/mobile searchability. When you have a website that publishes quality content, loads fast, and is accessible to clients near you, you can easily attract quality traffic, too. And this can mean attracting customers who are ready to convert.

According to one of the more recent statistics on web traffic, organic SEO traffic still accounts for the majority of website traffic, with paid search trailing closely by. And while PPC is nevertheless a smart strategy to employ alongside SEO, users are clicking more on organic content instead of paid ads.

At Smashing Digital, we employ quality SEO services at affordable SEO prices. In addition to providing you organic strategies, we can also help with local SEO Melbourne and mobile SEO. We work to ensure that your website is visible and accessible to your market and audience, where and when they need you most.

When it comes to ranking, Google is going look at whether your site or pages are more relevant to a specific internet search compared to other sites and/or pages that provide the same content or information. To be ranked higher than other websites, therefore, is to be more valuable, relevant, and updated.

So, how does Google determine whether your site provides enough value or relevancy for it to be ranked? Like other search engines, Google uses several parameters as crucial guides. These parameters allow them a comprehensive assessment of websites across the wide spectrum of the internet. To be ranked on Google, your website has to have stellar content with regularly updated keywords. And it must load pretty fast — no one wants to deal with slow-loading web page or website! Your meta descriptions and tags also play a role.

And if your site isn’t mobile-friendly yet, now may be the best time to invest into the mobile compatibility of your site. The expertise and guidance of an SEO company Melbourne can help you secure higher rankings on Google. And though it can take some time before search engine optimisation visibly improves ranking, the results are often worth the time and effort.

SEO or search engine optimisation involves making necessary and ethical changes to your website and your overall online presence to make your site more accessible to search engines and your users. The strategies included in an SEO campaign can be done on-page (making tweaks to the site itself) or off-page (improving the way that the website is viewed by other sites in the same niche or industry).

PPC or pay-per-click is a search engine marketing strategy that operates like traditional advertising, except that in this case the advertiser pays every time a user clicks on an ad. The ad carries the user to the advertiser’s website and it is through this way that traffic is fueled into the site, whether through its landing page or other pages.

SEO Melbourne services can either be strictly SEO or it may be complemented by PPC marketing campaigns. At Smashing Digital, we can use PPC to get to know more about online user behavior. This can include the keywords they’re using as well as the variation of the keywords they type in during search.

Once we have the data we need, we can start working on a campaign that’s really based on evidence and research. This helps us at Smashing Digital to cater to your SEO needs the more comprehensive and effective way.

When it comes to choosing Melbourne SEO experts that can help you with your campaigns, some of the qualities you can look into include track record or past performance, recommendations, and longevity in the industry. You can look into whether the SEO agency is able to work with the specific business niche you’re in, considering your needs, budget, and goals.

Past performances, however, are not always a consistent indicator of what an SEO consultant Melbourne can do for you. Regardless of how established or stable an SEO agency in Melbourne is, they can fall short of the personalised approach that many clients require from their SEO company.

So, which qualities can serve as important guides in choosing an SEO agency?

• Honesty and transparency
  An SEO company Melbourne that’s honest and transparent with how they do business with you is something you can rely on for the long-term. As much as possible, your agency should be upfront with what your site needs in order to maximise on SEO gains. It pays to be wary of so-called SEO gurus who overpromise and under-deliver. When you work with a professional agency that shows what needs to be done, you’ll have the assurance of an agency that works to your best interests.
• One-on-one approach
  The road to successful SEO implementation is going to be a long one, and for this you will need an SEO specialist Melbourne that’s going to work with you personally and for as long as necessary. Unfortunately, there are experts who would speak with their clients at the onset but then relegate the project to account holders who may or may not have a full grasp on the nuances of the campaign as the weeks or months pass by.If possible, go for an SEO company Melbourne that’s committed to a personalised approach from day one to the end. You should also be comfortable voicing out your concerns to your SEO agency who, after all, are the experts when it comes to Google rankings and search performance improvements.
• Long-term commitment
  Especially in cases where data is not fully available, certain SEO campaigns may undergo changes or tweaking to ensure not only its success but also its ability to convert prospects into customers or buyers. The road to effective and successful SEO is going to be a hurdle for some sites. Targeted traffic cannot be obtained overnight. This is why an SEO agency that’s fully committed to your business and its SEO performance is crucial. These are the SEO experts Melbourne that deserve your time, trust, and money.

Smashing Digital SEO experts carry out website audits prior to the start of every project as a way to evaluate the health of the website both on-page and off-page. This means that it is a crucial part of the entire SEO campaign process. Without a website audit, it will be impossible for our SEO specialists to see how your site is appearing to the Google bots as well as your users and competitors.

A website audit is crucial for any type of SEO Melbourne service. The kind of audit we do at Smashing Digital is a deep dive into the possible site errors and black-hat practices which may be affecting your site. In the end, you’ll want to work with a local SEO Melbourne company that really strives to understand the current state of your website. Only through this will our agency be able to truly help, through strategies that produce positive outcomes for the long haul.

Yes, definitely. If you’re looking for affordable SEO Melbourne, we can definitely give you what you need, at price ranges you can afford. At Smashing Digital, one of the ways we evaluate SEO spending is to look at how long you have done SEO and how successful or ineffective past campaigns have been. If this is your first time to invest in SEO strategies, you may need to prepare sufficiently for a lengthier but more comprehensive SEO plan.

It’s also worth looking into the SEO spend of your competitors. If you want to keep up with competition (and by all means you should!) or even outrank them, then you’ll have to be willing to spend for what’s necessary. With our reasonable rates, every penny you pay will redound in benefits long after our working relationship is over.

We don’t claim to be the cheapest SEO agency. We always believe in the saying, “Price is what you pay; value is what you get.” At Smashing Digital, you get what you pay for. Longer and more challenging SEO campaigns can mean bigger spending, but no single expense will be for nothing. Our SEO prices Melbourne are certainly reasonable according to market standards.

To be successful, an SEO campaign must eventually lead your website to higher rankings, if not on the first-page results of Google. To be found on the higher tiers of the SERPs or search engine results pages equate to better chances at traffic, visibility, and conversion. An effective SEO Melbourne strategy must help your website move up the ranking ladder and your business to grow in terms of conversions and sales.

While there are various SEO services that make up an entire campaign, it’s also worth looking into whether PPC marketing can help get the most out of an SEO strategy. While no longer a part of organic SEO, PPC can help secure a more successful campaign through the availability of data. Once our SEO expert Melbourne is able to identify how your users behave online and what it takes to find products and services like yours, we can begin to plan a well thought-out campaign that secures long-term gains.

SEO doesn’t simply matter; it matters a lot.

SEO Melbourne is all about tweaking and improving the presence of your website on the SERPS (search engine results pages) so that it’s easier for both the search engine bots and your users to navigate. Quality SEO drives quality traffic which, in turn, drives quality conversions. Higher rankings are almost always equated with better business reputation; nonetheless, rankings can go up and down just as easily.

As your SEO company in Melbourne, Smashing Digital is not simply concerned with taking you to new heights in ranking. We believe that consistency is key. More essentially, we are concerned with where quality traffic and higher rankings are taking you. If it doesn’t lead to effective conversions and eventual business growth, we are ready to improve on the campaigns as needed. Definitely, SEO Melbourne matters a lot. It is a tool, a process to get your website/business to where it needs to be: improved profitability and stability for the long haul.

SEO services come with a range of benefits, which include but are not limited to prime placements in organic search results; improved experience of site users; and high-quality, organic traffic. Unlike the use of ads, search engine optimisation efforts aim to make your web presence more agreeable to the search engines. And for the search engines to consider your site rank-worthy, your website has to cater to what your users are searching for online.

SEO, thus, provides a win-win advantage. Strategic tweaks can lead to major improvements, satisfying the requirements of both the search engines and your target users.

Smashing Digital is a Melbourne SEO expert committed to worthwhile SEO goals and the profitable conversion of your business, regardless of your niche. Our dedication rests in helping you gain quality traffic that converts, through a campaign that combines both SEO and other necessary, complementary strategies.

And with organic traffic comprising the majority of web traffic, we can assure you that a good SEO campaign can bring you where you need to be, ranking-wise and in terms of conversion.

Unlike ads, the benefits of well-designed SEO services can last long after the campaign is over. And one of these benefits is targeted, high-quality traffic that you can leverage on for years and years. This is assuming, of course, that you continually revisit your strategies and they remain true to your goals.

For as long as your website is able to deliver what search users want, Google is likely to rank you well in the SERPs, even years down the road. The result is a steady flow of traffic that builds business visibility and establishes brand recall.

This isn’t to say, of course, that we automatically ditch PPC in favor of SEO, which is known to deliver lasting traffic. In fact, PPC can be an excellent complement to SEO, allowing us to get immediate visibility and improved searchability.

As much as possible, yes. Whether you need small business SEO Melbourne or a strategy that’s more suitable for larger websites with thousands of existing pages, we can help. Our SEO service Melbourne is designed to be flexible, scalable, and evidence-driven — meaning, that our campaigns are based on data and not just some wild estimations.

The search engine leadership of Google and its focus on organic traffic and ethical PPC practices has made SEO all the more crucial in this present business climate. Startups and well-known brands alike have already begun to invest heavily in SEO, whether in Melbourne, greater Australia, or beyond. This is why Smashing Digital strives to cater to business of all sizes across industries. We can schedule a free consultation as well as a website audit to assess the overall health of your site and the ways that potential problems can be addressed at the soonest time possible.

Our SEO service Melbourne is such that we are able to help regardless of the nature and scale of your business. And when we do things right from the very start, there’s no reason why Google should not reward your site with improved rankings now or in the future.

One of the most critical components of SEO services or SEO packages is keyword research and proper keyword use across a wide spectrum of content types. At Smashing Digital, we take pains at understanding your business first so we can identify the right keywords and key phrases to use for content marketing efforts. Not all business niches and types need to rely on highly competitive keywords in order to rank on Google. The truth is that it can be difficult to get first-page ranking especially with so much competition going around. And while you may expect your SEO company Melbourne to know which keywords are best for your site, some of them may not venture into knowing more about your business. This results in keywords with no search volume or potential for conversion.

Our keyword research process at Smashing Digital starts first with knowing your business, first and foremost. This will include identifying your niche, online audience, and search users which you plan to target. This will allow us proper context, especially in identifying whether competitive keywords are best for your niche. If not, we will strive to create keyword variations, including the use of long-tail keywords, to get a better shot at improving rankings. In simple terms, our keyword research efforts are meant to generate concrete results for the long-term viability of your business, online or offline.

We will be more than pleased to know more about your business starting today. To schedule an SEO services consultation, simply get in touch with us. We will get back to you as early as possible to let you know as to when we can schedule an online discussion with you, especially as regards your SEO needs and goals.

We can provide set SEO packages or when we can work out a more tailored SEO campaign for you depending on the results of the site audit. We may not be a cheap SEO Melbourne company, but we strive to give you the best returns on your investment, no matter the cost.

Getting ranked on Google will depend on a range factors, including the current state of your website, the length of time you’ve been doing SEO (or getting SEO services), the niche you’re in, and the level of keyword competition existing in your niche. You should start to see an improvement in rankings within 3 months, but without a proper assessment of your business and your competition, it can be a risky endeavor. It’s also crucial to go beyond ranking on the first page. What we should aim for is a site that delivers on what target users are searching for.

At Smashing Digital, we always remind our clients not to worry if rankings don’t happen within the first few months of the campaign. As Melbourne SEO experts, we know from experience that optimisation doesn’t happen overnight or even months down the road. But for as long as the site produces quality content, Google rankings will be rewarding and, more importantly, consistent.

It’s also worth noting how rankings can go up and down in a snap. To be consistently ranked well, your website needs to invest in naturally optimised efforts, or to combine these with strategic PPC marketing at the beginning of the campaign. Based on our experience, a combination of SEO and PPC can do ranking wonders, but of course this will depend on what your website actually requires.

Yes, although we will need to conduct a comprehensive site audit for this. The SEO services that we provide will then depend on the state of health of your website, and whether there is a need for an overall web redesign, content overhaul, or optimisation re-strategising. Google penalties are usually leveled on websites that fail to adhere to the ethical standards of SEO practices set forth by the search engine giant. It can take a long time for websites to reverse these penalties, and the consequences can be detrimental. Nonetheless, our SEO consultant Melbourne at Smashing Digital will have the skill, patience, and Google-experience necessary to audit your site and prescribe the right SEO solutions at the soonest time possible.