Schema Generator

What is a Schema Markup?

Schema markup is microdata or structured data that you add to your web page so that it is able to display more enhanced and richer results when viewed from the SERPs.

These ‘rich’ results may show additional data such as operating hours, event schedules, descriptions, and reviews, among others. Schema markups are considered especially valuable for local businesses. By simply adding store-operating hours, for example, you can easily attract customers near you, who may be ready to engage or to buy.

To make the task of adding schema markups more easy and efficient, Google has created the Structured Data Markup Helper tool. Website owners and SEO professionals are free to use this tool when it comes to optimising articles, events, products, and local businesses on Google.

There are also schema local business generator tools outside of Google that make the adding of schema markups more seamless for any website owner.

If you’re looking for ways to make your listings on the SERPs more enhanced and able to give better value to your audience, implementing the local business schema markup generator will be one prudent optimisation decision you can make.

But, is Schema Markup Implementation Really Important?

In this time of cutthroat competition for search visibility, and with the ever-present need to improve CTR (click-through rates), schema markup implementation has slowly but surely inched its way to the top of SEO implementers’ priority lists.

The availability of local business schema generator tools, moreover, has made the implementation of schema markups less of a hassle. Instead of having to implement the markups page after page, certain tools tend to speed up the process, thus optimising more pages within a shorter amount of time.

In a nutshell, the importance of schema markups concerns both (1) the overall search user experience and (2) search engine ranking results.

In terms of search user experience, pages with schema markups are helpful at improving the experiences of online audiences especially with the presence of extra information displayed on the SERPs.

Thus, in addition to the web page link and descriptions, the SERPs may also display event schedules, or the store’s operating hours. At one simple glance, online search users can glean a lot more information from any listing on the SERPs through the application of microdata such as schema markup.

This already provides more value within a few seconds of Google scrolling or viewing.

Some SEO gurus say, moreover, that schema markups do have an impact on search rankings.

While there isn’t any rock-solid evidence yet that purports to the direct and irrefutable correlation between schema and rankings, it has been found that, in some cases, web pages with schema markups are ranked four positions higher than pages without schema markups.

More importantly, enhanced SERPs results have been found to increase click-through rates. With more data readily available and visible at once on the search results pages, users are encouraged to click and to know more about any given web page or site.

Schema Markup Implementation Made Simple

Talk to us at Smashing Digital to know more about getting the best --- and free --- local business schema markup generator.

The schema markup can give you a ‘virtual business card’ right on the search results pages.

By implementing these structured data, you’re helping the search engines understand what your business or site is all about --- all while attracting new visitors and customers through rich texts and valuable information snippets on the SERPs.

For your schema markup optimisation strategy, choose the schema local business generator that fits your niche and your needs best.